NAPE Launches Public Relations Advertising Campaign in Reaction to Provincial Budget

 For Immediate Release:

Monday, April 18, 2016

ST. JOHN’S, NL– The Newfoundland and Labrador Association of Public and Private Employees (NAPE) launched a public relations advertising campaign today as part of the push back efforts in reaction to the budget that was brought down last week by the Liberal government. The ads will be run province-wide on a wide array of platforms.

The first in a series of ads was launched today and can be viewed at:

“Before the election, during the election, and even after the election, Dwight Ball and his Liberals made a number of commitments to the people of this province – one of those being that public sector jobs would be safe. These promises have been broken. We are all left wondering, what’s their word worth now?”, said NAPE President Jerry Earle. “In the past few days we have seen layoffs, office and facility closures, and cuts to the vital public services that the people of the province depend on. We are fearful that this is only the beginning.”

“The impact of these austerity measures will be felt far and wide – from the young to our elderly and most vulnerable. The public sector cuts, layoffs and closures are hitting our rural communities the hardest,” said Earle. “Is this the stronger tomorrow we were promised?”

“The reaction by the people of the province has been rightfully swift and angry,” said Earle. “Regressive levies that unfairly target our province’s less fortunate and elderly, cutting jobs and services, removing financial assistance for students, increasing class sizes, removing 24 hour snow clearing on our highways, leaving people in fear of what’s to come in the Fall budget – none of these will help stimulate or diversify our struggling economy,” stated Earle. “In fact, we are concerned that it may send our economy into a tailspin.”

“And this is only Stage 1.”

“We have no choice but to forcefully push back against this budget. These ads are just the beginning,” said Earle.

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For further information, please contact:

Keith Dunne, NAPE Campaigns and Communications Coordinator

(phone) 709.570.2501    (cell) 709.631.9737  (email)