NAPE Launches Buy Local Advertising Campaign for the Holiday Season

 For Immediate Release:

Monday, December 16, 2019

ST. JOHN’S, NL– The Newfoundland and Labrador Association of Public and Private Employees (NAPE) launched a campaign today encouraging the people of the province to support local workers and local businesses this holiday season and into the new year. The ads will be run province-wide on an array of platforms.

The ads can be viewed here:

“The holiday season is a critical one for the local economy so we wanted to something to encourage people to support local businesses and the workers in their communities who create world-class goods and services,” said NAPE President Jerry Earle. “While this campaign focusses on NAPE members and the businesses that employ them, the broader goal is to support our local economy by encouraging people to buy local and support local workers.”

“This is a way for our union to pitch in to help support the local economy and local workers,” said Earle.

“Every time someone chooses to spend their dollars on goods and services made right here in the province, that is money that stays and circulates in the local economy. It is money that goes towards supporting a local worker and their family – members of their community,” said Earle. “From small ‘mom and pop’ shops to companies that produce goods and services here in the province, buying local is good for our economy.”

“This campaign also shines a light on the members of NAPE who work in the private sector,” said Earle. “Many people may not realize that NAPE unites and represents over 5000 workers in the private sector across the province. These are people in our communities who proudly produce union-made goods and services for an array of businesses in the province, including Purity, Browning Harvey (Pepsi), Country Ribbon, NLC (Rock Spirits), and Labatt.”

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